WHAT YOU’LL DO: Develop, implement, track and optimize integrated digital marketing and e-commerce campaigns across all digital channels (including paid media, SEO/SEM, e-mail, and social) to ensure alignment with business goals and online sales targets. Drive Unicomer (Barbados) Limited’s online brand presence and e-commerce performance by increasing website traffic, improving conversion rates, acquiring leads/customers and fostering community engagement across digital platforms. Manage and grow the organization’s social media presence across platforms such as Facebook, Instagram, LinkedIn, and X, ensuring content supports both brand awareness and e-commerce objectives (e.g., product launches, flash sales, online exclusives). Design, build and maintain e-mail marketing campaigns including newsletters, promotional emails, and abandoned cart recovery sequences to support online sales and customer retention. Monitor social media and e-commerce platforms for customer feedback and inquiries, escalating issues to the Contact Centre and ensuring timely resolution to maintain customer satisfaction. Measure and report on the performance of all digital and e-commerce campaigns, assessing ROI and KPIs using tools such as Google Analytics, Meta Business Suite, and e-commerce dashboards. WHAT YOU’LL BRING: Ability to think innovatively and bring fresh ideas to digital campaigns. Familiarity with social media platforms and an understanding of audience engagement and content scheduling. Basic graphic design (Canva, Adobe), copywriting, and video editing skills. An understanding of search engine optimization (SEO), search engine management (SEM) and paid advertising (Google Ads, Meta Ads). Experience with e-mail marketing platforms like Mailchimp and Constant Contact YOUR BACKGROUND: Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field from an accredited institution. Certification in digital marketing is a plus. A minimum of two (2) years’ experience in a digital marketing or social media role. Expertise in Google Analytics, e-mail marketing platforms, and content management systems.